Operation Gratitude: Assisting Military Members, First Responders, and Others

Operation Gratitude, which has been in existence since 2003, has delivered millions of care packages to U.S. military members, veterans, first responders, and others around the world. Our At-Home Volunteer Program allows individuals to give back to the organization from the safety of their homes.

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Think Dignity: Nonprofit Supplies San Diego’s Homeless Community with Hope

Nonprofits, like Think Dignity, reflect the needs of their community, which is why, when tasked with finding nonprofits that assisted individuals facing homelessness in San Diego for an activation at Cisco Live, we didn’t have to look far. In 2018, San Diego County had the fourth-most homeless residents in the United States. Only Los Angeles, New York City, and Seattle/King County had more homeless residents.

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Social Impact as Innovation

Over the past 25 years, we have worked in the purpose business with multiple components within an enterprise — from brand marketing to human resources to philanthropy to public affairs to the c-suite. And while we have found ways to use social impact to improve the performance of those components, we have seen outsized impact when we can cross silos and find the common purpose between the components as well.

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Walking the Tightrope: Social Impact Measurement / Part 3 of 4

Experiential marketing has grown with the rising generation’s interest in experiences. Brand experiences are becoming ever more prominent and effective, especially when you invest your social impact dollars.

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Walking the Tightrope: Social Impact Measurement on Business / Part 2 of 4

The impact of community investment on business is becoming clearer every day, and one of the most immediate ways it impacts a business is on its people. In looking at our impact triangle, let’s look at the impact on the enterprise.

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Walking the Tightrope: Social Impact Measurement for Business / Part 1 of 4

We have been building our point of view on measurement over the past few years. Our strategic partnership with ProSocial Valuation Service along with our 25 years of putting purpose in motion for business has us thinking about how different constituencies can see the same output differently. We see measurement and evaluation of social impact on business as a triangle.

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Nonprofit Partner Spotlight: Homes 4 Families – Helping California Veterans

Homes 4 Families was founded in 2008 to meet the need for affordable housing and effective, no-cost services that equip veteran families to move up the economic ladder thanks to assistance from CalVet loans, other City, Corporate, and Foundation donors, and especially donations from private individuals. Learn how they’re starting new programs and getting volunteers involved despite the pandemic. Not in California? They have ways for you to get involved virtually!

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Nonprofit Partner Spotlight: Planet Bee Foundation & World Honey Bee Day

Planet Bee Foundation educates, empowers, and inspires people from all walks of life to take action in helping the environment. The organization believes that fostering a connection to nature is a powerful force for humanity and healing the planet, especially during this time.

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Party with a Purpose (Virtually!) this Holiday Season

It’s unlikely that you’ll be able to host an in-person holiday party this year. Instead, consider an At-Home Volunteer Program that supports homeless individuals, first responders, military members, children, and seniors.

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Hurricanes, Earthquakes, and Wildfires: How to Help in a Natural Disaster 

Assisting victims of a natural disaster has become more complicated in the age of coronavirus. Learn how to give back to those who have been impacted by earthquakes, hurricanes, wildfires, and other natural disasters.

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Companies That Are Impacting Children's Education Throughout the Pandemic

Many school districts are making the tough decision to continue online education this fall because of the COVID-19 pandemic. To assist all students and minimize the fallout from not being in the classroom, private companies and local leaders are stepping up.

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After Pride: Ways to Continue to Support the LGBTQ+ Community

Each June, our attention turns to Pride Month. However, the LGBTQ+ community needs support year round. This list of nonprofits provides opportunities for you to support through volunteering as a crisis counselor, advocating on behalf of others, or providing monetary donations.

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Marketing, CSR and Porcupines

The churn in society is having a lot of effects. The pandemic is accelerating the future of business trends in tech, work, entertainment and health, while the Black Lives Matter movement is bashing our calcified, 400-year-old history of racism to bits. In the middle of all of this, Marketing and CSR departments are working double-time to figure out how to respond in ways that empathize, drive the brand forward and have real impact.

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How to Support Ending Racial Injustice

There are many actions that one can take to better understand what’s happening in the United States right now whether you’d like to protest, donate to nonprofits, or would learn more about how we’ve reached this point in our history.

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