We have been building our point of view on measurement over the past few years. Our strategic partnership with ProSocial Valuation Service along with our 25 years of putting purpose in motion for business has us thinking about how different constituencies can see the same output differently. We see measurement and evaluation of social impact on business as a triangle.
Read MoreThe churn in society is having a lot of effects. The pandemic is accelerating the future of business trends in tech, work, entertainment and health, while the Black Lives Matter movement is bashing our calcified, 400-year-old history of racism to bits. In the middle of all of this, Marketing and CSR departments are working double-time to figure out how to respond in ways that empathize, drive the brand forward and have real impact.
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