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Few of us need to be sold on the value of having a corporate purpose, especially now. Research shows that consumers' attitudes, behaviors, and purchasing habits are changing — and that many of these new behaviors will remain post-pandemic.
A report by Edelman found that 65% of consumers said that how well a brand responded to the pandemic — from keeping employees safe to remaining loyal to suppliers — will have a huge impact on their future purchasing decisions.
Alternately, 71% of those surveyed agreed that any brand that is seen as putting its profits before people will lose consumers’ trust and business.
But, how do you know if your corporate purpose will resonate with your employees, consumers, and stakeholders? And, how will you ensure that it's not only relevant now, but in the future?
That's where our strategy team comes in.
For the past 25 years, Give To Get has worked with brands to define, design, and deploy their purpose.
Our three-step process helps you determine your company's corporate social responsibility focus (cause area), why this matters to your company, and how your brand is uniquely positioned to support this cause. We also help you determine how to best communicate your company's purpose and purpose-related goals to internal stakeholders. Finally, we help you develop a roadmap to put your corporate social responsibility initiatives into action.
To help you determine if our strategy offering is right for you, we're offering a select number of 45-minute consultations with our Head of Strategy. During this call, he will answer your most pressing corporate social responsibility questions and provide insight from his 25 years of experience.