Case Studies

Pacific Gas and Electric

AT-Home Employee Engagement

CHALLENGE

Although the ongoing COVID-19 pandemic upended all aspects of daily life, Pacific Gas and Electric (PG&E) remained committed to its corporate social responsibility initiatives, including giving its employees an opportunity to give back to their local communities in an authentic and meaningful way.

DELIVERABLES

PG&E tapped Give To Get to provide an interactive, engaging virtual volunteering program that allowed employees to give back to local nonprofits from the safety of their homes. In addition to sourcing nonprofits from a variety of locations, successful programs would need to support a variety of causes, vary in length, be hosted at various times, and provide ways for employees — and their family members — to interact in a meaningful way. 

RESULTS

From March through December 2020, employees completed 3,245 company volunteer hours and over 12,456 personal volunteer hours — many through virtual volunteering programs. In the lead up to the holiday season, employees completed projects benefitting seniors, at-risk youth, those experiencing homelessness, and pediatric patients throughout PG&E’s service area.

Once again PG&E is demonstrating a powerful engagement and partnership in our work at the Red Cross. The number of kits you are building is truly incredible and they will be so gratefully received.

— American Red Cross

Thank you for helping make this volunteer event so easy. From shipping the boxes, to organizing all the boxes, to creating the step-by-step instructions and event guide. You made this event so simple and fun that it allowed our teams to build relationships while also helping to support local community-based organizations in PG&E’s territory. We could not have done this without you.

— PG&E

Subaru of America

Employee Engagement

CHALLENGE

In its fifteenth year, the Subaru Share the Love campaign highlights Subaru’s commitment to be “More Than a Car Company.” In addition to donating $250 for each new purchase or lease during the campaign, the company hosts a kick-off volunteer event that gives employees an opportunity to give back in the communities where they live, work, and play. Historically, the volunteer event was focused on the teams working at the company’s New Jersey headquarters. This time, however,  they wanted to expand their reach. Now, the give back opportunities are available to individuals at more than 15 locations across the United States.​

DELIVERABLES

Following local COVID-19 protocols, Give To Get designed in-person events for more than 350 employees in New Jersey, giving them the opportunity to support children facing food insecurity, isolated seniors, pediatric hospital patients, and environmental initiatives all of which align with the national, consumer-focused campaign. Employees were able to volunteer in the morning or afternoon to fit their schedule. Additionally, regional offices received identical turnkey volunteering “programs in-a-box” allowing those employees to follow along with the company’s video live stream. Individual employees working remotely were sent at-home volunteer kits to allow them to volunteer virtually alongside their colleagues. ​

RESULTS

More than 600 volunteers in 15 cities helped thousands in need by creating 1,200 art therapy kits for pediatric patients, 600 mindfulness kits for seniors and more than 600 meals for those facing food insecurity.​ The day connected the employees directly to the company’s signature corporate social responsibility initiative that has donated more than $256 million to charities over the last 15 years.​

Digitas

EMPLOYEE ENGAGEMENT

CHALLENGE

Digitas, a global marketing and technology agency that transforms businesses for the digital age has a large Chicago office that wanted to invest in its local community. The team’s goal was to create a fun, unique engagement that all employees could participate in. Publicis Groupe, the holding company that owns Digitas, has long supported education. Given that existing investment, Digitas Chicago decided to host an annual refurbishment of a local school starting in 2015.

 
DELIVERABLES

Give To Get designed an annual social impact program that allowed employees to participate in day of service that benefitted Chicago elementary schools in low-income neighborhoods. In many instances, the projects involved not only traditional volunteering like landscaping, painting, and building furniture, but also put the Digitas team’s marketing skills to work. They have assisted with rebranding schools when they have merged or consolidated. 

RESULTS

Thanks to these programs, the Digitas team has built a sustained culture of giving, which includes these annual events that many employees anticipate each year. For an industry that has had to compete fiercely in recent years for talent, that matters. Executives, like the office’s managing director, work alongside the rest of the employees, building camaraderie and creating a better overall work environment throughout the day, too.

Box

EMPLOYEE ENGAGEMENT

CHALLENGE

Box, a secure cloud-based storage platform headquartered in Redwood City, has cultural values rooted in service to others. This includes ACT10x, the organization’s social-outreach program that helps employees donate time and money to the causes they care about at a global level.  In 2018, the organization decided to forgo its usual day-long holiday entertainment programming to spend the workday giving back. The goal: To expose more individuals to ACT10x through a fun, engaging volunteer experience in the hopes that they would continue to volunteer with the chosen nonprofits as well as other local groups. 

DELIVERABLES

Give To Get designed and delivered social impact programs for multiple Box offices. This included the company’s 800-person headquarters in Redwood City, California, as well as offices around the world. 

Each social impact program took into account cultural considerations. Additionally, Give To Get sourced and vetted nonprofit partners who were not only interested in receiving donations from Boxers, but also in forming long-lasting relationships with the company and its employee volunteers. 

RESULTS

During Box’s first Global Impact Day, more than 1,000 employees engaged in fun, impactful volunteer activities including skills-based and traditional volunteering that benefitted 15 nonprofit partners. These partners not only received goods donated by employees, but they were also able to forge connections with employees and leaders of the many employee groups at Box. Additionally, employee volunteers who had not been previously exposed to the company’s technology that allows them to track their volunteer hours and monetary donations were able to get experience with this technology — as employees were asked to track their volunteer hours and donations after Global Impact Day.

“Give To Get was fundamental to the success of our inaugural global impact day! We have a very small team and with their help we were able to 10x our efforts across multiple regions. Employees around the globe remarked that the experience exceeded all of their expectations and that they hope we will continue to run more opportunities like it (we plan on it!). Everyone we worked with was incredibly kind, hard-working, and passionate about making a positive social impact!” — Sr. Manager, Box.org Global Programs

State Farm

StrateGy

Challenge

Throughout its history, State Farm has been one of the United States’ most charitable companies, but its reputation has not always reflected that. In advance of its 100th anniversary, the brand wanted to re-structure its community affairs initiatives to set them apart from the company’s competitive set. In addition to updating its strategy, State Farm wanted to engage its agents, consumers, and employees in its corporate social responsibility initiatives that benefitted the communities where these individuals live and work.

DELIVERABLES

Give To Get collaborated with State Farm’s suite of creative, media, experiential, and public relations agencies as well as four of the company’s internal departments to craft an enterprise-wide social purpose framework and a roadmap to success. Once the framework had been determined, the Give To Get team spearheaded the creation of the company’s Acts of Good, Neighborhood of Good, and Quotes for Good community engagement programs. 

The Acts of Good program encouraged employees to give back to their communities through large-scale, regional initiatives as well as smaller, employee-led programs like coaching children’s sports teams, serving meals at homeless shelters, and more. The Neighborhood of Good program gave consumers opportunities to give back through a Give To Get created and managed online volunteering platform. Consumers were also encouraged to volunteer at State Farm exhibits during festivals and events. These exhibits supported the causes most important to the communities where they events were being held. The agent-facing Quotes for Good program was the first initiative that agents were able to participate in that was part of the company’s community affairs programs. Quotes for Good allowed agents to provide donations to vetted nonprofits for each new insurance quote written. State Farm then reimbursed the agents for these donations up to a certain amount. For this part of the activation, Give To Get evaluated technology platforms, choosing to partner with Pledge, which specializes in providing seamless ways to transfer funds from companies and individuals to nonprofits. The team also created and managed the nonprofits, troubleshooting nonprofit vetting issues that can often arise.

RESULTS

In 2017, the Neighborhood of Good website received 1.69M site visits and 1.23M volunteer searches. That year alone State Farm partnered with 400+ nonprofits and recruited 60,000+ volunteers. It is estimated that from 2017 to 2021 that hundreds of thousands of volunteers hours were donated to local, vetted nonprofits. Hundreds of thousands of dollars were also estimated to be donated to the same nonprofits.

Pernod Ricard

Employee Engagement

SingerLewak

Build Bandwidth for Employee Engagement

CHALLENGE

After a year-long hiatus, SingerLewak wanted to relaunch its SingerLewak Cares Program, which encourages employees to volunteer together quarterly.  However, SingerLewak did not have the bandwidth to source and vet nonprofits or design multiple events for their busy employees.

DELIVERABLES

SingerLewak decided to use Give To Get’s On-Demand CSR Service to help. The SingerLewak leadership team provided guardrails for our social impact experts who continually review existing nonprofit partners and vet potential nonprofit partners. Each quarter, our experts design events for each of SingerLewak’s six markets throughout the western part of the country. Additionally, GTG provides surveys to assess employee volunteer satisfaction with events and creates detailed impact reports that highlight the volunteers’ impact on the nonprofit, its clientele, and the larger community.

RESULTS

The work is ongoing, but the SingerLewak team is fully utilizing our team to build nonprofit partnerships and plan employee volunteer events in the coming months.

Cox Enterprises - 34 x 34

Employee Engagement

CHALLENGE

In 2022, Cox Enterprises launched its most far-reaching community service effort in history — a goal to empower​ 34 million people ​to live ​more prosperous lives ​by 2034. The company chose to focus on technology access, access to education, employment skills, social equity, environmental sustainability, and good health. In addition to supporting these efforts with grant making, the company wanted to help engage employees in 10 national markets in social impact efforts. 

DELIVERABLES

The Give To Get team designed and executed Cox Enterprises’ employee volunteering tour. At each stop — including cities like Atlanta, Dallas-Fort Worth, Las Vegas, New Orleans, and more — employee volunteers were asked to help build a better future for the next generation by packing backpacks, assembling STEM kits, painting murals, constructing garden beds, and completing other activities. To create excitement around the event, the tour featured a customized Airstream trailer which doubled as a recording studio to capture stories from the company’s employees, nonprofit partners, and the individuals those nonprofits serve. ​

RESULTS

During the 10-city tour, more than 6,000 employees assisted local nonprofits including chapters of the Boys & Girls Club, Girls Inc., and the YMCA as well as multiple public school districts. In addition to the donations created by volunteers, Cox Enterprises provided additional support like improved technology or grants for other initiatives. Videos created on the tour were included in the “Journey to 34 by 34” interactive website and a multimedia display in the company’s corporate museum at its Atlanta headquarters. ​Visit the Journey to 34 by 34 website to learn more!

Coca-Cola

GROWTH AND REPUTATION

CHALLENGE

Coca-Cola and their distributor sought a brand program that connected with teens and focused on recycling and youth education.

DELIVERABLES

We worked with both the brand and the distributor to create a hashtag and recycling contest among every high school around Johannesburg. Winners of the contest earned
a chance to volunteer at local elementary schools and orphanages to earn tickets to see Busta Rhymes and Ciara.

RESULTS

• Reinstated brand relevance and trust among teens and parents

• Created access to more than 150 new high schools

• Created Twitter campaign that generated 472K+ brand mentions and trended 8 times over the course of the campaign

• Improved dozens of early education sites and orphanages

• Recycled 40 tons of aluminum throughout Johannesburg

• Renewed relationship with local bottler wanting to affect youth education

• 5,000 person concert – wholly owned and branded

“It gives the teenagers of South Africa a platform to give back to the community. And
music is the perfect match for us to engage with teenagers because it is what they
love…that is what they speak.” - Marketing Director, Coca-Cola South Africa

Cisco Live! 2023

Partner ENGAGEMENT

CHALLENGE

As part of Cisco’s 2024 net zero pledge, the company unveiled new products and portfolio updates to help organizations create sustainable data center networks at Cisco Live! 2023 in Las Vegas. The company did not just want to make an announcement, though. It wanted to provide a way for the conference’s more than 20,000 attendees to experience its commitment to sustainability.​

 
DELIVERABLES

In partnership with event producer George P. Johnson, Give To Get seamlessly designed, developed, and delivered five days of volunteer events at the conference. Upcycling activities, which encourage individuals to reuse discarded objects or material in such a way as to create a product of higher quality than the original, were developed that could be done alone or in groups and could last anywhere between 15 minutes to an hour depending on volunteer needs. All projects supported local and international nonprofit partners.​

RESULTS

In total, attendee volunteers:

• Upcycled old conference t-shirts to create 500+ sustainable grocery bags for The Just One Project​

• Upcycled denim to create 300+ shoe uppers for Sole Hope in Uganda to help prevent disease.​

• Upcycled thousands of plastic bags to create sleeping mats and packed 1,250 hygiene kits for the Nevada Homeless alliance.​

Emerson

Leadership Development & Employee Engagement

CHALLENGE

After years of hosting conferences for their ”Rising Leaders”, Emerson wanted a way for their leaders to put the skills they learned throughout the conference into action on the last day of the event while also giving back to the community. To make the program work, though, the company needed to be able to replicate it in each of their global hubs. Domestic markets included Denver, Minneapolis, San Antonio, and St. Louis. International markets included Barcelona, Dubai, London, Panama City, and Tokyo.

DELIVERABLES

Give To Get designed and executed a social impact program that met the moment, engaging the 30 conference attendees as well as 15-20 youth from local organizations like Boys & Girls Clubs; Girls, Inc.; Girls Who Code; and other nonprofits. During this event, students would be matched with adults and work in groups to assemble robots and create a marketing pitch that shows how their robot will help create a healthier, safer, smarter, and more sustainable planet. Once the robot was built and the marketing plan created, the groups — led by the students — presented the robots to a group of judges – ala ”Shark Tank”. Each judge was given a presentation grading rubric, information on questions to ask, and similar information to ensure a seamless event. 

RESULTS

More than 515 rising leaders took part in this program from October 2018 to February 2020 in various markets around the world. Additionally, nearly 350 students were able to engage with these adults, building robots — and learning accompanying STEM concepts — as well as creating marketing plans, developing public speaking skills, and more. Rising leaders were able to work on communication and team building skills. They also learned to empower others, a key part of leadership. The program will re-launch in 2022 as COVID-19 precautions allow.

Diageo

GROWTH AND REPUTATION

CHALLENGE

Diageo, the top whiskey in Latin America, sought to engage 35+ year-old influencers in social action to be seen as socially responsible and cut through with a message of a rising, successful generation giving a hand up to others.

DELIVERABLES

Created dozens of community events across Mexico, Colombia and Venezuela culminating in nearly 7,000 volunteers attending exclusive live sessions with Smashing Pumpkins and Maroon 5.

RESULTS

• Changed consumer behavior as 98% said they would help their local charity again

• 61% said the program elevated their consideration of the brand

• Diageo was able to achieve higher levels of reach and brand references in PR and social

“The message is precious for our customers. It’s really to encourage a culture change…to really create a different presence in Mexico as a brand with attitude and responsibility.” — Marketing Director, Diageo Mexico

Orange

DIFFERENTIATION AND LOYALTY

CHALLENGE

UK Telecommunications company, Orange, was losing share to 02, their direct competitor, and sought to engage youth around their passion points of music and giving back.

DELIVERABLES

After strategizing with Orange media and creative agencies, we developed a 10-week media and activation campaign featuring broadcast TV, OOH, Digital, Social and press focusing on a series of 50 community volunteer events during which 5,000 youth earned tickets to an exclusive concert at The Royal Albert Hall.

RESULTS

• First choice purchase intention jumped 42% for those aware

• Emotional Proximity to the brand nearly doubled for those aware

• 63% increase in “Brand I Love” and 29% increase in “Brand I Trust”

• 45% increase in Employee Net Promoter Score

• £2.5mm in press value in first year

• Orange continued the platform expanding to other UK cities as well as to France and Israel for multi-year engagements to similar effect

“In the first two years, we have seen significant increases in our key brand metrics amongst both customers who have participated and those that are aware of the activity. One of the key challenges we face in the UK mobile category is to ensure that we are able to differentiate ourselves from our competitors — the program allows us to do this and gives another reason for customers to ‘love’ the Orange brand” — Chief Marketing Officer,
Orange UK

Optus

differentiation and loyalty

CHALLENGE

Optus, a leading telecommunications company in Australia, needed to reconnect and better engage with 18- to 24-year-olds throughout the country.

DELIVERABLES

We created a customized message through a RockCorps event around social impact and music to mobilize current and future customers to engage in community and celebrate with the brand and their favorite artists.  After three years, we engaged nearly 15,000 youth in four cities.  Further, we worked with existing agencies to both recruit and amplify the program on both traditional and digital media reaching 8mm people overall.

RESULTS

• Helped re-establish Optus as the No. 1 brand choice for 16- to 24-year-olds

• Social media engagements 7x higher than average with digital returning 260% above benchmark

• Optus NPS jumped by 12 points

• Consideration doubled for those who were aware of, but did not participate, in the program

“The combination of powerful experiences and music provides Optus with a unique position to present the very heart and soul of who we are and why we exist.” — Marketing Director, Optus

Drake

DIFFERENTIATION AND Loyalty

Challenge

Drake sought to celebrate with his most loyal fans in Houston during his first Houston Appreciation Week. He wanted to have a show at Warehouse Live, the first venue he ever sold out, but he didn’t want to put the 1,000 tickets on sale.

Deliverables

With two weeks to plan, Give To Get was able to create local volunteer events for 1,000 fans over 5 days. Drake’s team sent out a single tweet about the opportunity and tens of thousands of fans wanted to participate. Our team managed all registrations, project event releases, and fan communications throughout the program.

Results

Our team was able to create volunteer projects for the 1,000 fans through partnerships with Keep Houston Beautiful, Houston Food Bank, Urban Community Garden, Hermann Park, and Meals on Wheels. With more than 100,000 unique visitors to the registration site, we managed the registration process and ticket distribution at the volunteer events. At the show, Drake thanked his fans and urged them to keep being a productive part of the Houston community.