Just a few weeks ago, it seemed as if the worst of the pandemic was behind us. Our clients had returned to in-person events or were planning return-to-work events. Since then, the world has changed—again. What should corporate social responsibility leaders do?
Read MoreIf the last year taught us anything, it has taught us that the only way that we will be able to get to the other side of the pandemic is by taking care of each other – whether through individual actions or corporate engagement. For corporations, the best way to do this is by building a robust, authentic social impact strategy.
Read MoreOver the past 25 years, we have worked in the purpose business with multiple components within an enterprise — from brand marketing to human resources to philanthropy to public affairs to the c-suite. And while we have found ways to use social impact to improve the performance of those components, we have seen outsized impact when we can cross silos and find the common purpose between the components as well.
Read MoreSocial impact investments should be measured not only for their inputs and outputs, but also on the investment’s outcomes.
Read MoreExperiential marketing has grown with the rising generation’s interest in experiences. Brand experiences are becoming ever more prominent and effective, especially when you invest your social impact dollars.
Read MoreThe impact of community investment on business is becoming clearer every day, and one of the most immediate ways it impacts a business is on its people. In looking at our impact triangle, let’s look at the impact on the enterprise.
Read MoreWe have been building our point of view on measurement over the past few years. Our strategic partnership with ProSocial Valuation Service along with our 25 years of putting purpose in motion for business has us thinking about how different constituencies can see the same output differently. We see measurement and evaluation of social impact on business as a triangle.
Read MoreGive To Get is offering several corporate social responsibility strategy sessions to assist those who want to get started putting purpose in motion.
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