A New North Thanks to COVID-19

The business of social impact and purpose has seen a definite evolution over the past five years as rising generations of employees and consumers demand more while early adopters in impact investing are showing that you can get more from purpose-driven companies. In fact, CECP recently reported that 76% of companies changed their corporate purpose statement in the last five years.

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Brands Are Stepping Up Amidst the COVID-19 Crisis

Amidst the COVID-19 pandemic, brands are stepping up to assist employees and consumers alike. And, according to a recent study, the brands that engage in this way will be remembered long after the crisis has passed.

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Celebrating Earth Day a Little Differently This Year

As Earth Day, which will be on April 22, approaches there are activities that parents can use to engage their children in learning about the environment. Most of these activities can be completed at home or in one’s backyard using supplies that are already in your home or can be found at a garden or home improvement store.

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How to Give Back During the COVID-19 Pandemic

With individuals’ lives upended for the foreseeable future, it’s easy to feel overwhelmed by the many things that are outside our control. At Give To Get, we’re all doing our part by practicing social distancing, including working from home, and we encourage others to do the same as well. That said, there are still ways to assist those in need, especially if your workload has decreased a bit.

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How to Design a Corporate Purpose Plan that Actually Works

Companies are waking up to the need for a mission beyond profit. The result is often gleaming strategy documents outlining a bold social mission. But these are only thought exercises until they’re executed in the real world.

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The Antidote to Purpose Washing

As employees and consumers increasingly desire to work for and buy from brands with a social mission, many companies feel pressured to stand for something…

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Case Study, Corporate, CSRGrady Lee