In today's world, brands and companies are leveraging their power through volunteerism for social good. By mobilizing willing volunteers, not only are they providing a positive social impact but gaining a competitive edge along the way. Grady Lee discusses corporate volunteerism with Corinna Bellizzi of the Care More. Be Better. podcast.
Read MoreOver the past 25 years, we have worked in the purpose business with multiple components within an enterprise — from brand marketing to human resources to philanthropy to public affairs to the c-suite. And while we have found ways to use social impact to improve the performance of those components, we have seen outsized impact when we can cross silos and find the common purpose between the components as well.
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