Cox Enterprises - 34 x 34
Employee Engagement
CHALLENGE
In 2022, Cox Enterprises launched its most far-reaching community service effort in history — a goal to empower 34 million people to live more prosperous lives by 2034. The company chose to focus on technology access, access to education, employment skills, social equity, environmental sustainability, and good health. In addition to supporting these efforts with grant making, the company wanted to help engage employees in 10 national markets in social impact efforts.
DELIVERABLES
The Give To Get team designed and executed Cox Enterprises’ employee volunteering tour. At each stop — including cities like Atlanta, Dallas-Fort Worth, Las Vegas, New Orleans, and more — employee volunteers were asked to help build a better future for the next generation by packing backpacks, assembling STEM kits, painting murals, constructing garden beds, and completing other activities. To create excitement around the event, the tour featured a customized Airstream trailer which doubled as a recording studio to capture stories from the company’s employees, nonprofit partners, and the individuals those nonprofits serve.
RESULTS
During the 10-city tour, more than 6,000 employees assisted local nonprofits including chapters of the Boys & Girls Club, Girls Inc., and the YMCA as well as multiple public school districts. In addition to the donations created by volunteers, Cox Enterprises provided additional support like improved technology or grants for other initiatives. Videos created on the tour were included in the “Journey to 34 by 34” interactive website and a multimedia display in the company’s corporate museum at its Atlanta headquarters. Visit the Journey to 34 by 34 website to learn more!
