Cisco Live! 2023
Partner ENGAGEMENT
CHALLENGE
As part of Cisco’s 2024 net zero pledge, the company unveiled new products and portfolio updates to help organizations create sustainable data center networks at Cisco Live! 2023 in Las Vegas. The company did not just want to make an announcement, though. It wanted to provide a way for the conference’s more than 20,000 attendees to experience its commitment to sustainability.
DELIVERABLES
In partnership with event producer George P. Johnson, Give To Get seamlessly designed, developed, and delivered five days of volunteer events at the conference. Upcycling activities, which encourage individuals to reuse discarded objects or material in such a way as to create a product of higher quality than the original, were developed that could be done alone or in groups and could last anywhere between 15 minutes to an hour depending on volunteer needs. All projects supported local and international nonprofit partners.
RESULTS
In total, attendee volunteers:
Upcycled old conference t-shirts to create 500+ sustainable grocery bags for The Just One Project
Upcycled denim to create 300+ shoe uppers for Sole Hope in Uganda to help prevent disease.
Upcycled thousands of plastic bags to create sleeping mats and packed 1,250 hygiene kits for the Nevada Homeless alliance.
