According to an April 2022 survey, 92% of Americans and 95% of African Americans feel it is very important or somewhat important for companies to promote racial equity in the workplace.
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For years, brands have invested millions into defining, developing, and deploying their purpose. They may hire consulting firms, agencies, and other organizations to help; but — at the end of the day — how much does it matter? More than you might think, according to a recent Porter Novelli study.
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Give To Get launched its Concierge Service at the end of 2020 to provide opportunities for corporations to grow their corporate social responsibility teams without adding to their overhead.
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With the year winding down, several important trends are emerging for 2021. We expect that the purpose economy will accelerate. We also anticipate that people will want to gather again and serve those in their local community face-to-face.
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Now that having a social purpose is essential for businesses that want to maintain brand loyalty and attract quality employees, executives are looking for ways to jump in…
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