Subaru of America
Employee Engagement
CHALLENGE
In its fifteenth year, the Subaru Share the Love campaign highlights Subaru’s commitment to be “More Than a Car Company.” In addition to donating $250 for each new purchase or lease during the campaign, the company hosts a kick-off volunteer event that gives employees an opportunity to give back in the communities where they live, work, and play. Historically, the volunteer event was focused on the teams working at the company’s New Jersey headquarters. This time, however, they wanted to expand their reach. Now, the give back opportunities are available to individuals at more than 15 locations across the United States.
DELIVERABLES
Following local COVID-19 protocols, Give To Get designed in-person events for more than 350 employees in New Jersey, giving them the opportunity to support children facing food insecurity, isolated seniors, pediatric hospital patients, and environmental initiatives all of which align with the national, consumer-focused campaign. Employees were able to volunteer in the morning or afternoon to fit their schedule. Additionally, regional offices received identical turnkey volunteering “programs in-a-box” allowing those employees to follow along with the company’s video live stream. Individual employees working remotely were sent at-home volunteer kits to allow them to volunteer virtually alongside their colleagues.
RESULTS
More than 600 volunteers in 15 cities helped thousands in need by creating 1,200 art therapy kits for pediatric patients, 600 mindfulness kits for seniors and more than 600 meals for those facing food insecurity. The day connected the employees directly to the company’s signature corporate social responsibility initiative that has donated more than $256 million to charities over the last 15 years.
