Get Consumers Involved In Giving Back!
Nearly 30 years ago, Give To Get's co-founders mobilized individuals in Telluride, Colorado. At the time, they encouraged people to volunteer in exchange for concert tickets, a first-of-its-kind initiative. Individuals built trails, cleaned rivers, and improved community facilities.
Later, we adapted this concept to create brand love for Fortune 500 companies on six continents offering tickets for concerts that featured Maroon 5, Lady Gaga, Busta Rhymes, and others while encouraging consumers to refurbish schools and community centers, update natural areas, and complete similar tasks.
Once considered a 'nice to have', brands are now realizing that they not only need to have a purpose, but that they also need to put it at the forefront of their marketing campaigns, creating experiences that bring their purpose to life for consumers.
In addition to creating a new level of brand awareness, past consumer activations have delivered:
63% increase in brand love;
36% increase in consideration; and
50% increase in first intention to buy
Don't believe us? According to a Zeno Group study, 94% of consumers globally said it is important that the companies they engage with have a strong purpose.
And, as COVID-19 becomes more manageable in the United States, our team is dedicated to bringing back consumer-facing volunteer events that mobilize individuals in a meaningful way throughout 2022.
Not sure what that would look like for your brand? That's okay. Our brand-sponsored programs unite city, state, nonprofit, and private sector leaders to mobilize people to give back in ways that resonate with your brand and its consumers.
We've worked with Coca-Cola to improve recycling initiatives and refurbish schools. Diageo focused on encouraging young professionals to give others in their communities a hand up.
Not sure you have the budget for a program? We'd love to share our deck.
Learn more about getting your employees and consumers involved in First Act Denver or Chicago United.