Cisco Live!: Putting Purpose in Motion for 30,000 People
Challenge:
After moving its event online for two years, Cisco wanted a unique way to inspire its thousands of Cisco Live! attendees around the company’s larger sustainability goals. The ask? Find ways to engage attendees in giving back to local nonprofits at the intersection of education and the environment throughout the conference with a wide range of events that could be done for various lengths of time as well as both alone and in small groups.
Deliverables:
Give To Get partnered with experiential company George P. Johnson to design, develop, and deliver five days of volunteering at the conference! The Social Impact Zone, housed in the event’s “World of Solutions”, provided an area for attendees to build bee houses, compost bins, garden beds, and nesting boxes away from the lecture halls and dining areas. These activities could take from 20 minutes to over an hour and featured both individual and group work. For those who were unable to leave lecture halls and dining areas — or had little time to engage — Give To Get also provided pop-up activities. These engagements involved packing garden and pollinator kits, activities that could be completed alone in less than five minutes.
Results:
In total, volunteers created 650 garden and pollinator kits as well as 378 bee houses, 313 solar stations, 200 bird nesting boxes, 87 garden beds, and 45 compost bins. These items supported Green Our Planet’s and Garden Farms Foundation’s existing programs. They also allowed Garden Farms Foundation to expand its community garden programs to 13 additional sites, which will increase low-income residents’ access to healthy foods and end food deserts in these areas.