Digitas

EMPLOYEE ENGAGEMENT

CHALLENGE

Digitas, a global marketing and technology agency that transforms businesses for the digital age has a large Chicago office that wanted to invest in its local community. The team’s goal was to create a fun, unique engagement that all employees could participate in. Publicis Groupe, the holding company that owns Digitas, has long supported education. Given that existing investment, Digitas Chicago decided to host an annual refurbishment of a local school starting in 2015.

 
DELIVERABLES

Give To Get designed an annual social impact program that allowed employees to participate in day of service that benefitted Chicago elementary schools in low-income neighborhoods. In many instances, the projects involved not only traditional volunteering like landscaping, painting, and building furniture, but also put the Digitas team’s marketing skills to work. They have assisted with rebranding schools when they have merged or consolidated. 

RESULTS

Thanks to these programs, the Digitas team has built a sustained culture of giving, which includes these annual events that many employees anticipate each year. For an industry that has had to compete fiercely in recent years for talent, that matters. Executives, like the office’s managing director, work alongside the rest of the employees, building camaraderie and creating a better overall work environment throughout the day, too.