Need
Bumbershoot stands as a beacon of the Pacific Northwest’s rich and diverse culture, offering a full-spectrum arts and music experience that captivates thousands. Recognized as one of the largest and most influential events in the region, it presents unparalleled opportunities for brand activation. This year, Bumbershoot introduced the Gives Back program, proudly sponsored by Amazon, and sought a social impact partner to strategize and maximize this sponsorship's potential.
Approach
Collaborating closely with the brand partner, the festival organizers, and the brand agency, Give To Get defined success criteria, identified local community partners, and devised a comprehensive plan to mobilize volunteers in exchange for festival tickets. By zeroing in on the brand partners priority, food insecurity, the team forged powerful alliances with over a dozen local agencies, effectively incentivizing volunteer participation. Furthermore, Give To Get partnered with Conscious Alliance to spearhead significant fundraising efforts for local hunger relief, amplifying the social impact of the initiative.
Impact
In the 10 weeks leading up to the festival, an impressive army of more than 2,000 volunteers earned their tickets to Bumbershoot by dedicating their time to local food banks, community kitchens, and neighborhood gardens. The strategic partnership with Conscious Alliance resulted in a monumental contribution of over 100,000 pounds of food to regional food banks. This impactful initiative also generated significant brand visibility and festival engagement through extensive coverage in local press and a robust presence on social media platforms.
Let’s Talk
Book a meeting with our team to see how we can help you put your company’s purpose in motion.